Essentials of Marketing

 

 

The goal of all kind of marketing courses is to attract interest in, build desire for, and generate sales of your products or services. Essentials of marketing course is aimed to highlight the growing importance of marketing at organizations. It will introduce key principles of marketing and demonstrate how they can be applied to improve the performance of the organization that you work in.

 

 

 

Course Length: 4 days (12 hours with four coffee-breaks)

 

Course Description:

The course covers the key concepts in marketing and shows how the latest tools and techniques can be used in practice to improve marketing effectiveness and organisational performance.

 

Course Objectives:

 

Target Delegates:

The course is designed for those who wants to understand what marketing is both those newly appointed as market specialists or those having several years of experience involved in marketing activities.

 

Performance-based Objectives:

Upon successful completion of the course, delegates will be able to:

 

• Apply the basic concepts and principles of marketing to become more customer and market-driven.
• Understand marketing terminology.
• Understand and develop an analysis of the marketing environment.
• Understand the marketing mix, distribution channels, price structures, advertising, sales promotion and the relationship between sales and marketing.
• Discriminate between good and bad marketing practice.
• Contribute more effectively to the marketing activities of your organisation.
• Apply the basic concepts and principles of B2B marketing.
• Segment your customers and position your organisation in the marketplace.
• Understand your markets and customers.
• Manage customer relationship management.
• Build a value proposition.
• Understand product, service and channel management.
• Develop an integrated marketing mix.
• Contribute more effectively to the marketing activities of your organisation.

 

 

The course will help you make new achievements in your business!