Turn E-mails into New Customers

 

 

The goal of all kind of marketing courses is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is an ideal cost saving  way that allows a buyer and seller to freely communicate with one another and build a relationship. It’s far cheaper than any traditional marketing campaign and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising. When done correctly, email marketing can be an extremely powerful and effective marketing technique. When done incorrectly, it can be destructive, erode brand equity, and turn your happy client into litigious flamers.

 

 

 

Course Length: 2 days (4 hours with two coffee-breaks)

 

Course Description:

The goal of this course is to provide with a deep knowledge of all crucial aspects of e-mail marketing from marketing strategies, legal issues, planning and executing through to designing and managing the campaign. 

 

Course Objectives:

You will learn how to enlarge your customer base through e-mail marketing

 

Target Delegates:

The course is designed for anyone who has a responsibility for delivering e-mail marketing campaign.

 

Performance-based Objectives:

Upon successful completion of the course, delegates will be able to:

 

Understand e-mail marketing essentials, goals and objectives

Choose target groups

Create and appropriate message

Send the message

Evaluate the whole campaign

 

Course Content:

E-mail marketing essentials

Gaining customers 

Building effective email campaigns

Working on e-mail design

Writing and sending an effective message

Managing and evaluating the campaign

 

 

The course will help you make new achievements in your business!