Turn E-mails into New Customers
The goal of all kind of marketing courses is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is an ideal cost saving way that allows a buyer and seller to freely communicate with one another and build a relationship. It’s far cheaper than any traditional marketing campaign and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising. When done correctly, email marketing can be an extremely powerful and effective marketing technique. When done incorrectly, it can be destructive, erode brand equity, and turn your happy client into litigious flamers.
Course Length: 2 days (4 hours with two coffee-breaks)
The goal of this course is to provide with a deep knowledge of all crucial aspects of e-mail marketing from marketing strategies, legal issues, planning and executing through to designing and managing the campaign.
You will learn how to enlarge your customer base through e-mail marketing
The course is designed for anyone who has a responsibility for delivering e-mail marketing campaign.
Upon successful completion of the course, delegates will be able to:
Understand e-mail marketing essentials, goals and objectives
Choose target groups
Create and appropriate message
Send the message
Evaluate the whole campaign
E-mail marketing essentials
Building effective email campaigns
Working on e-mail design
Writing and sending an effective message
Managing and evaluating the campaign
The course will help you make new achievements in your business!